San Luis Obispo Council of Governments (SLOCOG)
Brand Strategy & Illustrations
SLOCOG's efforts to educate the public and policy makers required engaging visuals and coherent brand strategy. The result was a mix of illustrations, graphics, and other assets that were then used for SLOCOG's website, mail campaigns, and in-person exhibitions.
![](https://cdn.myportfolio.com/2802b3d6-8485-4f73-adb8-4e4e3d60fe8d/121708fd-a345-4459-ac13-efdf3aa35f74_rw_1920.png?h=687cd19aaeaaa3181544c196deaedae7)
![](https://cdn.myportfolio.com/2802b3d6-8485-4f73-adb8-4e4e3d60fe8d/cf8c60ed-ce9e-432d-9932-ebaf8ab4bfb2_rw_3840.png?h=4c28315d7f101dae5adbd0710af0531d)
![](https://cdn.myportfolio.com/2802b3d6-8485-4f73-adb8-4e4e3d60fe8d/221b7557-d6d5-4ee7-b644-8335a1e727f5_rw_3840.png?h=594ef505c3b75e68d7e06772f38d07e0)
![](https://cdn.myportfolio.com/2802b3d6-8485-4f73-adb8-4e4e3d60fe8d/638e43d1-db83-49d4-9bed-be9b217c29a4_rw_3840.png?h=f168c301bdfd8df68cefbe3d54f0f73b)
![](https://cdn.myportfolio.com/2802b3d6-8485-4f73-adb8-4e4e3d60fe8d/1771d33d-515f-4aa8-b5d4-b8aa39b816dc_rw_3840.png?h=94bd955cf8ae5e30686262e9f789be03)
![](https://cdn.myportfolio.com/2802b3d6-8485-4f73-adb8-4e4e3d60fe8d/9f9e17e5-6d27-4678-b444-a7ee35b3cc61_rw_3840.png?h=ac5fb37dcdcf8060264a050a6ddd28a0)
![](https://cdn.myportfolio.com/2802b3d6-8485-4f73-adb8-4e4e3d60fe8d/31444c3f-82e0-4df2-ae7f-5a4ae304a761_rw_3840.png?h=a23e90eaae1ae1a494330d04db505141)
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![](https://cdn.myportfolio.com/2802b3d6-8485-4f73-adb8-4e4e3d60fe8d/d8a4a47f-31c3-4f31-91f7-1424d4deed41_rw_3840.png?h=1f88e46f3684851e112c3a0ceef56d87)
![](https://cdn.myportfolio.com/2802b3d6-8485-4f73-adb8-4e4e3d60fe8d/68be540d-99f6-474a-9034-2f6de2f5ff69_rw_3840.png?h=e8f32368f5069af912eb3d4743bf42b1)
![](https://cdn.myportfolio.com/2802b3d6-8485-4f73-adb8-4e4e3d60fe8d/8ccd2752-2719-4cbd-9bfa-4a21c3127f72_rw_3840.png?h=293bd901961c918063b01cb86ad848b1)
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2021 SLOCOG Active Transportation Plan
![](https://cdn.myportfolio.com/2802b3d6-8485-4f73-adb8-4e4e3d60fe8d/dce87f32-7785-4259-8dae-99a4fb1b5482_rw_1920.jpg?h=2254e2f4f6385ec4cbaa28116318a594)
![](https://cdn.myportfolio.com/2802b3d6-8485-4f73-adb8-4e4e3d60fe8d/cb55a08a-4aa1-481d-92fa-1505a20db7d3_rw_1920.png?h=6beb84dc169c2149c78d645728ddd8d4)
![](https://cdn.myportfolio.com/2802b3d6-8485-4f73-adb8-4e4e3d60fe8d/968ab86d-e727-4cbe-ab71-8165e5410efa_rw_1920.jpg?h=b9d7d08d2f2dfb9742e38d86020a2088)
![](https://cdn.myportfolio.com/2802b3d6-8485-4f73-adb8-4e4e3d60fe8d/3dadfcd8-fe9a-44dd-b115-eb74619eccaa_rw_1920.jpg?h=9c7586c21da0fd8258166fb1bce1e0f8)
![](https://cdn.myportfolio.com/2802b3d6-8485-4f73-adb8-4e4e3d60fe8d/0df711fc-0af8-43f5-99a3-36219b9de048_rw_1920.jpg?h=88b6020ad22020781253447c20dfa132)
![](https://cdn.myportfolio.com/2802b3d6-8485-4f73-adb8-4e4e3d60fe8d/a492fd8c-b7a9-4ead-93b0-47309f018206_rw_1200.png?h=c63cde445be6165f6269311c0440481c)