DCR Design
Brand Strategy + Graphic System
DCR Design is a consulting firm that specializes in maps, way finding systems, geo-analytics, and information graphics. After years of building a substantial client base, including a large contract with LA Metro, they needed a redesign to their brand strategy and graphics system. For this project, the emphasis was on “community engagement” and a broader appeal to agencies whose work involves input from communities of various regions. Not only would DCR showcase its ability to create beautiful and informative maps, but now DCR would also focus on communicating how new transit and civic projects would affect communities using simplified illustrations and diagrams. The new DCR Design brand identity and illustrations reflect their approach to clients and community groups: modern thinking, practical solutions, grassroots input, and easy-to-comprehend design approaches.
Logo Design
Iconography
Web Layout Design
Hero Image Illustration
Secondary Illustrations
